3 Webinar Episodes in a Series Looking at Influencer Marketing for Run, Cycle, Outdoors Brands During the Covid-19 Crisis
We are excited to launch the first three webinars in a broader series focusing on the role influencer marketing can play during the Covid-19 crisis for brands in the run, cycling, and outdoor sectors. The series of webinars is completely free and will commence on Tuesday 21st of April. The first 3 webinars will focus on:
- How Run, Cycle, and Outdoors Brands can Benefit from Ambassadors in a Crisis
- Using Data and Insights to Maximise the Impact of Influencer and Ambassador Programmes
- Setting Up an Influencer Marketing Campaign from Start to Finish
These webinars are designed to help brands in the run, cycle, and outdoors sector understand how influencer marketing can connect with your audience in a time when so many traditional marketing channels are being cancelled. This is the first round of 3 webinars in a series that will continue as the global market adapts to the crisis. The second round of 3 webinars will be announced in the coming weeks.
A more detailed breakdown of each webinar can be seen below.
- How Run, Cycle, and Outdoors Brands can Benefit from Ambassadors in a Crisis
Ambassadors or retained influencers are a great way for brands to engage with their target customers at any time. But in a crisis – especially one where other marketing channels aren’t available – ambassadors are absolutely essential. They are an authentic, knowledgeable and trusted source of information, advice and entertainment linked to your brand.
The good news is that there is no bad time to start or expand an ambassador programme. So, in this webinar we will help you understand;
- What the current Covid-19 crisis means for run, cycle and outdoors brands
- How the current situation is changing the ambassador / influencer / content creator landscape
- The steps to set up an ambassador programme from scratch, quickly and efficiently
- How to develop and manage an existing ambassador programme
- What the future might hold for ambassador and retained influencer programmes
Duration: 40 minutes
Time: 3pm BST
Date: Tuesday April 21
- Using Data and Insights to Maximise the Impact of Influencer and Ambassador Programmes
There is plenty of evidence that brands benefit from working with influencers, ambassadors and content creators. But how do you ensure your programmes or campaigns are delivering value for your business? Data and insights are essential when it comes to understanding what is working and what needs to be changed. That is why we are hosting this webinar.
In this session we will discuss;
- What data is available (either publicly or through a platform like Freestak)
- How data can help you develop the most effective ambassador or influencer programme(s)
- The difference between vanity metrics and really useful data
- The insights that can be generated from data
- How to use data and insights to establish a return-on-investment for your influencer and ambassador programmes
Duration: 40 minutes
Time: 3pm BST
Date: Tuesday April 28
- Setting Up an Influencer Marketing Campaign from Start to Finish
You are already convinced that working with influencers is right for your running, cycling or outdoors business. But how do you get started? In this session we will take you through the process step-by-step.
In this session we will describe;
- How to come up with a concept for an influencer campaign (and what to avoid) that maximises the chances of success
- How your influencer programme can integrate with your broader marketing activities
- The steps for finding the right influencers for your brand (and how to avoid the wrong ones)
- What you need to do to manage a campaign effectively
- How to analyse the impact and effectiveness of an influencer campaign, both during and at the end of the programme
Duration: 40 minutes
Time: 10am BST
Date: Thursday April 30
If you have any questions, or would like to suggest future webinar topics please get in touch directly at Gabriel@freestak.com
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